This is so true for the hospitality industry, actually any service industry. Love this quote.
"...your success will always be measured by the quality and quantity of service you render, and money is a yardstick for measuring this service. No person can get rich themselves, unless they first enrich others."
Earl Nightingale "The Strangest Secret"
Are you only doing what is asked of you or are you giving more service than you are paid for? If you do give more you will earn more money.
Consciously or not, there are existing lineages of families who have been using a specific success formula.