I live in a tourist destination and so I always hear people talking about High- and Low Season. Here is a little story to tell you that you create your own season. And before you have all your 'but's' ready, please listen:
Last week I went with my family for the first time to an open air movie theater on a farm that has a huge restaurant on it. I thought it was ridiculous when they asked us to make a reservation because right now we are in off-season. When we arrived I saw people lining up, waiting for their tables!!! The place was packed.
We are currently having around 30 to 39 Celsius/86 to 102 Fahrenheit and this restaurant has NO A/C. But nobody cares. Why? Because the owners created such an amazing place and experience that people don't care how hot it is.
You decide if you want to listen to people complaining and all their negative stories or if you want to focus your thoughts and actions on growing and blossoming your business.
Go forth, make this day count,
Consciously or not, there are existing lineages of families who have been using a specific success formula.